Case Study – HGS (formerly Careline)

Global provider of outsourced customer management services

Objectives & results

Careline engaged Annie Garthwaite Communications in 2009 to help raise its profile and bolster its ability to win large scale international contracts. Within a year Careline had secured strong business growth and taken its place on the global customer management outsourcing stage by negotiating a successful acquisition with one of the world’s leading players. Annie managed communications for the acquisition and subsequent rebranding of the business.

Breadth of work

  • Brand development & messaging strategy
  • Collateral development & writing
  • Direct marketing & client communications
  • Corporate communication & change management